Three reasons why you should be using social media with your vacation rental business
The vacation rental landscape is changing. Social media networks like Facebook, Twitter, Instagram, and Pinterest allow users to share and interact with individuals and brands all over the world in a completely unique way, and 93% of businesses use social media to market their product or service.
Integrating social media with your vacation rental business has the potential to increase bookings and generate awareness for your business. By establishing and engaging with social media channels that promote your rentals, you could be reaching an untapped audience of potential guests.
1. It's relevant.
According to a recent survey, nearly two-thirds of American adults reported using social media in 2015, almost ten times the amount reported a decade earlier. With an increasingly expanding network of users, social media channels offer an opportunity for significant exposure unlike anything else. Reach more guests by using social media.
2. It's free.
All social media channels are free at sign up, and with an intentional and thoughtful marketing strategy and some consistent effort, this free resource can prove to be invaluable for your vacation rental business. There's no limit to the potential that social media offers do-it-yourself vacation rental owners and managers.
3. It's personal.
Your guests will love having an inside look at your rental and staying up to date long after their stay is over. Connect with guests new and old by sharing with them often.
Getting started with social media is a worthwhile investment into the future success of your vacation rental business. Stay tuned as Vacation Rental Desk works to equip you and your business with all the tools and information you need to get your feet wet in this exciting new field.